These are two interrelated concepts with significant impact on our business, industrial, and emerging markets.

In context

We are getting accustomed to rapid and significant changes. These are fundamental changes in how goods or services are produced, delivered, or consumed within a sector.

The disruption, which is an interruption with the traditional way of doing something, means a break. We are breaking paradigms and operating systems, but I prefer to talk more about the introduction of new processes, whether inside or outside of companies. These new processes lead us to identify scenarios that fundamentally alter competition, consumer habits, etc

Innovation

Technological innovation often drives disruptive changes that bring improvements or advantages to existing solutions

Market

In the context of Catalonia, both Innovation and Disruption have a significant impact on the economy and society. Changing significantly traditional industries such as manufacturing, construction, and services. Towards a new paradigm of a Data-Driven company.

Innovation has become the key driver for economic growth in Catalonia. Research and development have been promoted in sectors such as technology, biomedicine, and renewable energies.

Companies must update and adapt quickly to avoid being displaced by their competition. Disruptions trigger changes and different consumer preferences, modifications that can signify global-level shifts.

The education paradigm is being encouraged to introduce technological changes to have future workers capable of keeping up with the new world.